Meticulously Designed and Tested Each notNeutral piece achieves a seamless combination of beauty, form, and function. New products are conceived out of holistic group collaboration and offers a unique experience for everyone. Our most popular collection of coffee ware, Lino was designed for the professional barista. notNeutral collaborated with award-winning baristas to create the perfect cups for specialty coffee. Well regarded for its meticulous design and iconic shape, the Lino collection quickly gained a global following among coffee aficionados and baristas alike. The interior curvature of each cup is optimized for latte art and thermal insulation, and the handle, flush with the rim of the cup, ensures comfort and control for barista and drinker alike. Available in a variety of sizes and colors, Lino cups can be found in coffee shops worldwide. It's All About the Design and Experience Founded in 2001, notNeutral was born out of the idea that architecture is more than just a building; it is everything in the designed environment. As the design-child of RIOS, notNeutral was a way for our award-winning transdisciplinary design firm to expand its horizons. We believe that there are many stories to be told in our designs, and we tell them by creating objects that become a part of your daily rituals. From your morning coffee to your evening tea, notNeutral is there. Our belief is that in every individual design there’s a unique experience waiting for you. Our Approach Experience It's all about the experience. We studied the fluid dynamics of coffee during a pour, the ergonomics of grips and handles, and the interplay between the drinker’s nose and the cup’s mouth. As a result, we created, a family of cups with exquisite form and function. Design Once the idea for a new product is born (whether through self-generation or consumer demand), we develop its design thinking about four specific criteria: function, inter-object relatability, character, and culture. Unique A product’s ability to maintain a unique sense of character and relatability, while functioning well in its role, is paramount when it comes to design. That’s what we at notNeutral strive for—product design that is culturally iconic. Who is notNeutral? We are a Los Angeles-based collaborative studio composed of architects, landscape architects, and interior, graphic, and product designers. Our team is small, but mighty! We are an ensemble of creative minds and thought leaders brought together with the common passion to bring you the very best in tabletop products. From architecture to economics to music, our diverse backgrounds contribute to our holistic design process and unique approach to developing iconic products.